Splash is a comprehensive event marketing platform designed to help companies streamline, manage, and measure their entire event program lifecycle, from initial invitation to post-event analysis. It empowers marketing and sales teams to drive significant pipeline and revenue growth through a robust event-led growth (ELG) strategy. The platform boasts an average rating of 4.76 on G2 from enterprise companies, highlighting its effectiveness and user satisfaction.
A core strength of Splash is its ability to drastically reduce event setup time, with users reporting up to an 85% reduction. This efficiency allows organizations to build and launch entire event programs rapidly, enabling them to engage buyers more frequently and at opportune moments throughout the sales funnel. Splash supports a wide array of event formats, including in-person, virtual, hybrid, and on-demand programs, making it versatile for diverse business needs across various industries such as technology, retail, financial services, higher education, and non-profits.
Key features of the Splash platform include:
- Event Design: Offers powerful, no-code tools and templates for creating branded, custom, and intuitive event pages and emails, ensuring brand consistency and high conversion rates.
- Guest Management: Provides real-time synchronization, automation, and visibility for managing guest lists, RSVPs, and attendee data.
- Ticketing: Facilitates secure transactions and simple payment processing for events.
- Invites and Reminders: Allows for customized, automated, and targeted email campaigns to maximize attendance and engagement.
- Virtual Venue: Supports engaging virtual events with streaming capabilities and multi-session management.
- On-Site Tools: Includes features for efficient check-in, badge printing, and live data synchronization for in-person events.
- Integrations: Offers real-time data synchronization with popular marketing automation platforms (MAPs) and customer relationship management (CRMs) like Marketo and Salesforce, ensuring seamless data flow and collaboration across GTM teams.
- Reporting & Attendance Insights: Provides comprehensive dashboards, pre-built, and custom reports, along with AI-powered predictions and strategic recommendations to measure event performance and ROI effectively. This helps in understanding how events contribute to pipeline and revenue.
- Team Management: Features user roles, compliance rules, and an asset library to ensure efficient collaboration and brand governance across large teams.
- Security & Compliance: Ensures data security and GDPR compliance, critical for enterprise-level operations.
- Event Calendars: Supports the creation of roadshows and microsites for managing multiple events.
Splash customers consistently report significant business outcomes, such as saving 60+ hours per event, achieving 3x pipeline and sales velocity from events, and attributing over 50% of net-new revenue to their event-led growth initiatives. The platform's intuitive design and robust integration capabilities make it an indispensable tool for marketing operations, boosting both the speed and quality of leads by providing actionable insights and a seamless data flow into CRM systems. The "Event-Led Growth Masterclass" further educates users on leveraging events for revenue generation.
