AppsFlyer is a modern marketing cloud platform designed to help businesses achieve measurable, confident growth by unifying fragmented data across various channels. It offers a comprehensive suite of tools for measurement, deep linking, data collaboration, and AI-driven insights, enabling marketers to make smarter decisions, optimize every channel, and prove impact.
Key Product Suites:
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Measurement Suite: This suite provides robust attribution and analytics capabilities across mobile, web, CTV, and PC & console platforms. It allows users to connect attribution, revenue, and engagement data into a single view, facilitating spend optimization, ROI proof, and confident scaling with privacy-safe insights. Core features include Mobile Attribution, CTV Attribution, PC & Console Attribution, Cross-Platform Measurement, ROI Measurement, Marketing Analytics, Incrementality, Creative Optimization, Audience Segmentation, and Fraud Protection.
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Deep Linking Suite: Designed to enhance user experience and drive conversions, this suite connects users to personalized in-app experiences from any touchpoint. It supports routing users from web, email, QR codes, social media, and referrals directly into relevant app content, boosting ROAS and LTV. Key functionalities include Web-to-App, QR-to-App, Email-to-App, Text-to-App, Referral-to-App, Social-to-App, Deferred Deep Linking, and Link Management.
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Data Collaboration Suite: This suite empowers businesses to unlock the value of their first-party data through privacy-preserving partnerships. It enables the transformation of data into retail media revenue, audience activation, ROI proof, and secure collaboration with thousands of premium brands on a privacy-safe platform. Features include Data Management, Audience Activation, Retail Media Measurement, Signal Hub, and Data Clean Room.
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Agentic AI Suite: Moving beyond traditional insights, this suite leverages AI agents for autonomous execution. It deploys AI agents to eliminate manual tasks and surface trustworthy insights from accurate, clean, and privacy-compliant data. This suite includes an Agent Hub and MCP (Marketing Cloud Platform) to integrate AI into marketing workflows.
Core Benefits and Use Cases:
- Confident Action from Data Chaos: AppsFlyer transforms overwhelming data signals into clear, actionable steps. Embedded AI copilots guide users, ensuring that insights lead directly to confident marketing actions.
- Irresistible Customer Experiences: The platform's deep linking engine facilitates seamless, contextual customer journeys across all channels and devices. AI instantly creates and manages deep links, allowing teams to focus on strategic initiatives while driving higher conversion and lasting loyalty.
- Data-Driven Creative Optimization: AppsFlyer's AI analyzes emotional triggers, narrative patterns, and creative elements to determine what drives clicks and conversions. This helps marketers understand which creatives deliver results, leading to up to 50% higher CTR and a 200% increase in production success rates.
- Growth with Clean Data: The platform includes robust fraud protection that blocks suspicious activity in real-time. This ensures that all marketing decisions are based on clean, trusted data, preventing bots and fake installs from polluting insights and ensuring genuine growth.
AppsFlyer is trusted by over 15,000 brands and has been recognized for achieving significant ROI (207% according to Forrester) and as a global leader in Data Clean Room technology (IDC Marketscape). It is backed by enterprise-grade security, including SOC 2, ISO 27001, TRUSTe, and COPPA compliance, ensuring data privacy and security.
