Overview
SetLuca handles DM sales for creators, experts and coaches who sell through their DMs. It replies to prospect DMs the way you write, from a writing style you seed with sample replies and can edit. It qualifies each prospect in conversation and books sales calls on Calendly, Cal.com or Google Calendar.
SetLuca only replies to people who wrote to you first. It never cold-messages anyone.
How it works
- Connect your channels. SetLuca connects to Telegram, Instagram and Messenger, so every prospect DM lands in one inbox. WhatsApp is coming soon.
- Teach it the way you write. Seed a writing style with sample replies, then read and edit it whenever you want.
- Let it reply and qualify. SetLuca replies in your writing style and works out whether the person is ready to buy.
- Book the call. SetLuca offers real openings from Calendly, Cal.com or Google Calendar and adds a pre-call brief.
You stay in control
Replies send automatically by default, within minutes at any hour. Switch any channel to review and each reply waits in the review queue, where you can approve it, edit it or skip it.
Key features
- Replies the way you write on Telegram, Instagram and Messenger.
- Spots buyers early. It qualifies each lead in conversation and flags the hot ones at the top of your queue.
- Books the call for you on Calendly, Cal.com or Google Calendar, with a pre-call brief.
- Auto-send or review, set per channel.
- Follow-ups go out to prospects who stop replying (Pro and Scale plans).
- Ask Luca, the assistant inside the app, answers questions about your prospects, your queue and your numbers. It is separate from DM replies.
- MCP server, so you can work your review queue from an MCP client. Setup is at setluca.com/connect.
Who it is for
- A fitness coach whose Instagram DMs pile up after a reel takes off.
- A course creator in the middle of a launch with hundreds of "info?" DMs.
- A dating coach running Messenger ads.
- An expert with a Telegram community.
- A solo coach who cannot afford a full-time DM setter.
Integrations
HubSpot, GoHighLevel and iClosed integrations are in progress.
Pricing
Paid, with a 7-day free trial on every plan (card required). There is no free plan.
- Starter: $99 per month
- Pro: $249 per month
- Scale: $499 per month
See https://setluca.com/pricing for details.
About
SetLuca is built by SetLuca, LLC and founded by Leonardo Maldonado in Valencia, Spain (October 2026). Contact: [email protected]. Founder: https://x.com/leonardomso and https://www.linkedin.com/in/leonardomso/.
